The social network "VKontakte" has become an official information partner of the World Folkloriada.
The users will be able to watch live broadcasts of the opening and closing of the event at the link https://vk.com/folkloriada2021
The Folkloriada is a kind of international Olympics of folklore creativity. The capital of Bashkortostan is preparing to host about 1,500 participants from 43 countries, including dance, folklore groups, national art ensembles, cultural associations, and youth cultural centers. The program includes the festival "The Heart of Folkloriada", the International CIOFF Conference on the issues of safeguarding of the intangible cultural heritage, as well as the world's largest khorovod with the participation of representatives of more than 200 nationalities, which is planned to be registered in the World Book of Records.

Apart from the participants, invited groups with world-known names will perform in the concerts of the "Heart of Folkloriada”. Among them, there is the People's Artist of the Russian Federation Nadezhda Babkina, the ensemble of "Russian Song", the State Academic Kuban Cossack Choir, Olena Uutai, the Chechen State Dance Ensemble "Vainakh", the Russian singer Tina Kuznetsova and folk-project Zventa Sventana, singer Manizha who participated in the Eurovision-2021, the Moscow Bagpipers Orchestra the rock band of Plantec (France), ethno-rock band Ulytau (Kazakhstan); gypsy-folk-rock group The Hatters (Russia), the State Academic Russian Folk Choir named after M.E.Pyatnitsky, Emir Kusturica&The No Smoking Orchestra (Serbia).
At the international festival the audience will be able to visit exhibitions of works by masters of folk crafts, the photo exhibition "Musical Instruments of the Peoples of the World", see the exhibition "Masks of the Peoples of the World", workshops and traditional folk games.

Festival events will not be limited to Ufa only. The participants of the Folkloriada will go to 22 municipalities of the republic, where colorful costume parades, concerts, exhibitions of masters of decorative and applied arts, workshops, national games of different peoples will also be held. All venues will work in the "open air" format according to a unified scenario.
At the closing ceremony of the World Folkloriada in Ufa, it is planned to hand over the flag of the Folkloriada to the next hosting country.