On the eve, on the stage of the Bashkir Opera and Ballet Theater, the final of the poetic duel "Yuruk һүҙe" ("Word of the Heart") was held. The winners were Gulnaz and Ruslan Khaisarovy - artists of the Bashkir Drama Theater named after M.Gafuri. The couple presented the audience poems Zubarzhat Yanberdina, Lilia Hakmar, Asylguzhi. The main prize was a certificate for the purchase of a car "Lada Granta".

The second place was awarded to Azalina and Fanil Bulyakov, the daughter with her father read the author verses of Fanil Bulyakov. Third place - Galia Faizullina and her student Elvina Semenova. The audience award was presented to Gulfira Akhmetshina and Gulfia Ganieva.

The project traditionally involved duet readers reading verses in the Bashkir language. This year, famous poets and actors, musicians and journalists, teachers took to the stage. In total, 12 couples took part in the competition, among them writer Aygiz Baimukhametov, dancer Marat Yakupov, musician Ilshat Muslimov, seseniya Rosalia Sultangareeva and others.

The television project was created to promote and popularize the Bashkir language, as one of the official languages ​​in the Republic of Bashkortostan.